Client: Book Tour for “High Road Has Less Traffic”

Scope:  National Cyber" Book & Author Promotion for Monique Honaman with online video chats, a column on Huffington Post and an interview on NBC's Today Show,

Mission:  Build a social media campaign around an independent author's first book, including a virtual video conference "book tour," Huffington Post column and NBC Today Show appearance.

Key Insight:  The Internet has repaved the entry path for authors, from pre-publication crowdsourcing among review sites to book promotion via online videoconferencing and author blogs. By staying out in front of broadcast producers, good things can happen in TV too.


“Monique has an amazing ability to connect with others through her very personal and relatable writing style. Her insights are so valuable – she really is like a trusted friend. She has been a real asset to our eHarmony Advice community.” ~ Jeannie Assimos, Director of Content, eHarmony

“I normally don’t watch the Today show (I’m a GMA gal) and I just had it on in the background last week and when I was walking by the TV your segment had just started so I sat down a few minutes to listen. I was really drawn to your story so I went and ordered your book that same day! I read almost the entire book on Saturday. Thanks for sharing your inspirational story. It has helped me immensely!” - KM

Has Monique touched a chord with what has turned out to be her fiercely loyal HuffPo readers? A recent blog post generated 3500 comments alone!"

Categories: Branding, Content, CyberJournalism, Gaming, Identity, Social Media