Idea Bank: A Wealth of Content Marketing Solutions
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Scope: U.S./International Waters
Mission: Increase search engine visibility, user engagement, conversions and brand allegiance for an after-market boat parts supplier with over half-a-million SKU's.
Key Insight: Exposing hundreds of thousands of SKU's, including parts specifications, cutaway images and even MIL specs to the search engine corpus requires a staged and optimized product feed with the digital dexterity to update inventory status, pricing, and promotional details on a round-the-clock basis. After a customer has made a purchase, inviting them to opt-in to an RSS feed of related new product additions, extensions and price changes keeps the product-customer connection alive.
Perspectives: Go2marine and SearchWrite were nominated for and received a search marketing industry Best Practices award by the Interactive Advertising Bureau