IdeaBank Digital Marketing Services include:

• Strategic Content Development & Distribution
• Brand Identity Systems
• Website Design, Redesign, Landing Page Testing, Re-Architecting
• Analytics-Based SEO: Organic, Social Media and Universal Search Engine Optimization for Blended Search Results
• Analytics-Driven SEM: Paid Search Advertising, Product Listing Ads and Merchant Feed Optimization
• Semantic Search: Rich Snippet Optimization, Voice Search
• HTML 5, Schema.org and Microdata Integration
• Smart Link-Building and Structured Link Placement Programs
• Google Ads (AdWords Pay-per-Click), and Display Ads, Product Listing Ads,  Microsoft Advertising, All Extensions, Click to Call, CPA Advertising: Cost per Acquisition Cost per Action
• Local SEO Profile Creation and Syndication (Google My Business, Bing Local, Yext Partner Network, Yelp)
• On-Site Search Engine
• Website Analytics Set-up, Funnel Creation, Conversion Tracking, Audit and Reporting

• Copywriting and Design of Infographics, Info-videos, Landing pages, White Papers, Press Releases and Editorial Content
• “Voice of the Customer” Usability Surveys and Exit Interviews
• A/B or Multivariate Testing
• Facebook Custom Development and Facebook Apps, Open Graph Tagging
• Twitter and Pinterest Strategies and Deployment
• WordPress, Joomla, Expression Engine, Drupal, SquareSpace, WIX design and production
• Video and Podcast Production, Optimization & Distribution
• Mobile Web Optimization and Mobile App Development, Publishing and Promotion
• SEO-PR (Publicity & Media Relations)
• Reputation Management and Brand/Trademark Protection
• Website Content Enhancement, Localization, Syndication
• In-house Training and Development