Client: Book Tour for “High Road Has Less Traffic”

Scope:  National Cyber" Book & Author Promotion for Monique Honaman with online video chats, a column on Huffington Post and an interview on NBC's Today Show,

Mission:  Build a social media campaign around an independent author's first book, including a virtual video conference "book tour," Huffington Post column and NBC Today Show appearance.

Key Insight:  The Internet has repaved the entry path for authors, from pre-publication crowdsourcing among review sites to book promotion via online videoconferencing and author blogs. By staying out in front of broadcast producers, good things can happen in TV too.

Perspectives:  

“Monique has an amazing ability to connect with others through her very personal and relatable writing style. Her insights are so valuable – she really is like a trusted friend. She has been a real asset to our eHarmony Advice community.” ~ Jeannie Assimos, Director of Content, eHarmony

“I normally don’t watch the Today show (I’m a GMA gal) and I just had it on in the background last week and when I was walking by the TV your segment had just started so I sat down a few minutes to listen. I was really drawn to your story so I went and ordered your book that same day! I read almost the entire book on Saturday. Thanks for sharing your inspirational story. It has helped me immensely!” - KM

Has Monique touched a chord with what has turned out to be her fiercely loyal HuffPo readers? A recent blog post generated 3500 comments alone!"

Categories: Branding, Content, CyberJournalism, Gaming, Identity, Social Media