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Scope: Father's Day Everywhere
Mission: Produce what could be considered to be "the Web’s first video-enhanced Father’s Day," a moving tribute to fathers and daughters everywhere.
The online music video, starring award-winning R&B recording artist E. Walter Smith and American Idol contestant and StarSeach teen singing sensation, Tatiana McConnico, was viewed and voted on by Web watchers worldwide on YouTube, Google Video, Yahoo! Video, Metacafe, iFilm, Revver, Vimeo, Vsocial and Glumbert, making Dad’s Day a truly multimedia affair.
Key Insight: Creating "Social Synergy" (a SearchWrite hallmark), the Efinancial Father’s Day Web page featured links to a free FlipFrame online photo display scrapbook, at home on any Website or blog, a selection of free Father’s Day eCards from GreetingCards.com, and a hotlist of the Top 10 Father’s Day Websites of the Year for Web surfers’ interactive enjoyment.
Perspectives: The music video features a stirring ballad entitled “Daddy’s Little Girl,” and spotlights photography of dads and daughters from across America. Viewers who watch the video and then follow the credits to Efinancial.com/dad discovered other Father’s Day treats.