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| Brochures, ads, direct mail, posters, packaging, trade show displays, even logo design — each of these can be equally as interactive as online media. How? IBI embues each of these mediums with a depth of content and a degree of user involvement that invites multiple perspectives of the "interactive" message in print — adding an engaging new dimension to the traditional creative approach. |
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Directions on Microsoft, the leading independent publishing and consulting group focusing exclusively on Microsoft, sought our direct marketing expertise and creative firepower for their newsletter subscriptions (individual licenses start at $1500, site licenses at $25,000). |
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The creative? A serialized, five-part direct mail campaign with a unique, special offer — The Microsoft Knowledgebase CD-ROM containing the best of the Redmond brain trust. |
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The magnificent cover art for this outsized brochure is die-cut along the perimeter of Mount Rainier and folds open from the crest. The launch of the new Rainier Draft brand for Rainier |
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Breweries featured concept and copywriting by Idea Bank Interactive. |
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Unwrap Henry Weinhard's National Tavern Owner's Brochure. Copywriting by IBI.
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A "first of its kind" marketing-by-diskette program, this Home Loan Helper disk for Washington Mutual contained a financial inquiry toolkit of helpful, easy to use formulas for producing home loan answers to a |
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host of essential questions every home loan borrower must ask. |
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Each and every element in the Sonicare trade and consumer campaign, from education and merchandising to product packaging and consumer testing, exemplified the extra care |
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and sensitivity that every new product launch requires, but all too few are able to achieve.
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IdeaBank served Group Health Credit Union as their advertising agency of record for five years winning professional society awards for Campaign of the Year along the way. |
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The "Interactive Six Pack" is born. The copy that wraps around the base of this carrier recounts the high-flying, death-defying legend behind the Jet City name.
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